Decision - Visitor Economy Strategy for Growth 2024 - 2034
Decision maker
Cabinet
Report author
Julia Gallagher
Published
14 Feb 2025
Reference
7402
As published
the council's own words, uneditedThis report seeks approval of the Visitor Economy Strategy for growth developed through the Local Visitor Economy Partnership (LVEP) comprising BHCC, WSCC and ESCC
1) That Cabinet approves the Sussex Visitor Economy Strategy for Growth 2024 – 2034 (Appendix 1).
Parsed from the document
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The report sets out a long-term vision and medium-term priorities for rebuilding Sussex’s visitor economy after the pandemic. It proposes stronger pan-Sussex collaboration, improved tourism positioning, major visitor experiences, sustainable tourism initiatives, better research and digital delivery.
Recommendation
Establish a Federal Partnership for Sussex tourism, develop a shared Sussex positioning, and progress the proposed pan-Sussex actions including Camino Sussex, Sussex Events, A Year Of…, Stay Sussex, Sustainable Sussex, Research & Insight, Digital First and Business Tourism Development.
Financial impact
The vision targets £7.5 billion of visitor-economy impact by 2030, £2.5 billion more than current impact; no implementation budget or contract value is stated.
Date in document
1 Jul 2021
Stakeholders named
parsed
Brighton & Hove City CouncilEast Sussex County CouncilWest Sussex County CouncilSussex Destination Management Organisationslocal tourism businesseslocal communitiesSouth Downs National ParkLocal Enterprise PartnershipGatwick AirportSussex ModernHistoric EnglandSussex PastGoodwood
Next steps
parsed- Agree and develop the Sussex tourism positioning.
- Agree themes for the A Year Of… programme.
- Determine how the programme might be funded and identify delivery partners.
- Explore collaboration on business events and a possible pan-Sussex Convention Bureau.
- Pool existing Destination Management Organisation resources for research and insight projects.
- Develop and fund the proposed pan-Sussex projects through existing and new funding sources.
- Implement the short-, medium- and long-term actions in the action timetable.
Precedents
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