Decision - Tourism Recovery and VisitBrighton
Decision maker
Tourism, Equalities, Communities & Culture Committee
Report author
Howard Barden
Published
15 Sep 2022
Reference
6703
As published
the council's own words, uneditedThis report outlines the work and value of VisitBrighton through 2021/22 and highlights the impacts of this work in relation to the benefits to Visitor Economy and its support to businesses in the City in terms of supporting recovery.
RESOLVED: That the Tourism, Equalities, Communities & Culture Committee noted and acknowledged the work of VisitBrighton in supporting tourism and the wider visitor economy of Brighton & Hove.
Parsed from the document
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It is useful and it is not authoritative. The document it came from is linked in the
rail, and where the two disagree the document is right.
The report highlights VisitBrighton's marketing, partnership, visitor services and convention bureau activity during 2021/22. It reports significant digital reach, visitor bookings, conference activity, grant funding and an estimated £40 million overall economic impact for the city.
Financial impact
The report states that campaigns generated £420,000 of spend, convention activity generated over £1.7 million in venue hire fees and £1.2 million in accommodation revenue, and the overall economic impact to the city was £40 million.
Ward affected
city-wide
Stakeholders named
parsed
VisitBrightonpartner businessesvisitorscity-wide stakeholdersconference organiserslocal businesses
Precedents
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